Posts Tagged ‘tourist’

Hot new wedding destination for Indians: Thailand

Monday, October 4th, 2010

The big fat Indian wedding has found a new overseas destination – this island bounded by the emerald green and blue seas and lush green mountains and Thailand capital Bangkok.

More and more Indians are choosing Phuket as also Bangkok for wedding functions for the last three years, say Thai tourism board officials and owners of restaurants and event management companies owned by Indians of Thai origin.

Sid Sehgal, the Thai-Indian owner of the restaurant Indus in a plush locality of Bangkok, said he had organised 40 Indian weddings in Thailand last year 28 such functions have already been held this year.

He said Thai tour operators and event management companies take up the entire responsibility of organising the weddings ? right from transfer to and from airport in Phuket or Bangkok, holding the wedding ceremonies, reception, shopping and local transport.

Sehgal said many members of Marwari community from Kolkata had chosen Bangkok as the venue for weddings and people from other parts of India are also increasingly opting Thailand for the occasion.

While Bangkok has been hosting Indian wedding functions for the last few years, Phuket, the island resort built on abandoned tin mines in the southern part of Thailand, and Pattaya are also increasingly emerging as a new site for such events, say tour operators and Thailand tourism board officials.

This has given rise to what is being touted in Thailand as “marriage tourism” which also affords an opportunity for a honeymoon for the newly-wed couple on the exotic beaches in and around Phuket without much additional charges.

The travel to and from Thailand for weddings and the honeymoon can be had as part of a package which works out cheaper for people wanting to avail the opportunity, say tourism board officials and tour operators.

The holding of Indian weddings in Thailand has helped give a boost to burgeoning number of tourists from India to this country whose six per cent of GDP is contributed by the tourism sector.

Last year, the number of Indian tourists to Thailand was estimated at 530,000 ? the highest so far – and this year the figure has already crossed the four lakh mark, according to Sansern Ngaorungsi, Deputy Governor for International Marketing (Asia and South Pacific) of Tourism Authority of Thailand.

Yet, India ranks behind China, Europe and the US in terms of foreign tourist arrivals in this country despite enjoying proximity.

Tourism in Thailand had taken a hit during the political turmoil in April-May this year during a bloody crackdown by the military on anti-government protesters demanding end to “dictatorship” and holding of fresh parliamentary elections.

However, things have begun looking up once again for Thai tourism with the political situation showing signs of stabilising and foreign governments easing their travel warnings about this country.

India, China and Indonesia are among the countries on which Thailand is depending to give a leg-up to its tourism once again as these countries are “promising short-haul markets” which have large populations of potential visitors just a few hours away from Thailand.

With economies of many countries rebounding after the 2009 global financial crisis, tourism to Thailand rose by nearly 14 per cent and tourist arrival in the first seven months of 2010 stood at 8.7 million compared to 7.7 million in 2009.

Meanwhile, to help boost tourism from India to Thailand, the Travel Agents Association of India has suggested introduction of a direct between New Delhi and Phuket saying this could help push up the number of Indian travellers to that country to one million mark.

The excellent tourist infrastructure, including silky roads and accommodations ranging from luxury beachside resorts and affordable non-star hotels, in Phuket has drawn an increasing number of Indian tourists to this island.

The Association had last week held its annual conference in Phuket, opting for the place after having decided on another South East Asian country, following a request from the Thailand government.

Another major tourist attraction in Phuket is its vibrant night life at Patton locality with night clubs, discotheques, quality hard drinks and safe food sold by road side vendors and beachside restaurants.

In a bid to attract high-spending tourists from India, the Tourism Authority of Thailand is going to organise a golf tournament next month inviting leading players from across the world, including some from India, and has roped in a Mumbai-based firm to sell golf merchandize during the competition.

Thailand, on its part, has proposed introduction of air connectivity between Guwahati and Bangkok in order to draw more Thai tourists to India from the 50,000 figure recorded in 2009.

 

source – http://wonderwoman.intoday.in

TAT spends to gain 15 million tourists

Monday, September 20th, 2010

BANGKOK, 17 September, 2010 – Tourism Authority of Authority of Thailand reported Monday it will spend Bt45 million to boost tourist arrivals in the last quarter to reach a visitor target of 15 million and revenue of Bt43 billion.

TAT deputy governor, Prakit Piriyakiat, said: “The budget spend will go to advertising campaigns, both domestic and international, to improve the country’s image.”

The budget is divided into two parts.

TAT will spend Bt15 million on the production of a 30-second spot on the theme of “Amazing Thailand Always Amazes You.” The commercial will be aired on BBC and the National Geographic channel mainly to correct the impact of negative media during the April to May political crisis in Bangkok.

TAT deputy governor, Prakit Piriyakiat

TAT traditionally bought air time from CNN and Time Warner media companies as well as the European sports channel Euro Sport.

In the domestic market, TAT will spend Bt30 million promoting its “Hug Thailand” TV and print campaign that depicts local tourists travelling the country hugging various icons particularly related to “green” tourism.

“Tourist arrivals at Suvarnabhumi Airport rose 11% between 1 to 7 September compared to the same period last year, while visits increased 7% in August, Mr Prakit stated, quoting raw data provided by the Immigration Bureau. “We believe it is now possible to reach 15 millions as targeted.”

Rough estimates, up to the end of August, suggest the country gained 10 million tourists for the first eight months of the year. Private travel company executives believe 14 million is feasible this year. Based on past trends, September is traditionally a poor month for inbound tourism, particularly Bangkok, but picks up by mid-October delivering around 4 million visits in the last quarter.

Single visa passport to success

Monday, August 16th, 2010

The Thai government needs to speed up work to establish a single visa among Asean members and the 10-country group’s six dialogue partners to enhance tourism within Asia, according to former tourism minister Weerasak Kowsurat.

“The presence of single visa in Asean that covers 10 countries plus six partners – China, South Korea, Japan, India, Australia and New Zealand – would be a big boon to intra-Asian tourism,” said Mr Weerasak, who is now the director of the International Institute for Trade and Development (ITD).

“The move will increase the free flow of visitors within the region, particularly visitors from China, and reinforce the government’s policy to raise income from the service sector. ”

A recent report by the China Tourism Academy (CTA) estimated that as many as 54 million Chinese travellers would go abroad this year, up from 47 million in 2009.

The UN World Tourism Organisation estimates that China will be the world’s fourth-largest source of outbound tourists by 2020, with 100 million overseas visits.

Spotting the huge market potential, many countries are striving to lure more free-spending Chinese visitors.

The Asean Economic Community (AEC) is supposed to take effect in 2015, but members have yet to settle an agreement to introduce a single visa to Asean for travellers from outside the bloc. Citizens of Asean countries can travel visa-free within the bloc.

Narongchai Akrasenee, chairman of the board of the Office of Knowledge Management and Development, said the outlook for visitors, notably from Asia and the Middle East, was promising thanks to economic recoveries in those regions.

East Asian visitors have become a significant source of foreign income over the past three years, particularly from China, India and the Middle East, overtaking visitors from Europe.

Foreign tourist arrivals during the first six months of this year totalled 7.52 million, up 13.7% from the same period in 2009 despite the sharp decline during the unrest in April and May.

East Asian visitors had the biggest share at 3.67 million. Among them, Malaysians topped the list with 930,660, followed by Japanese at 475,386, Chinese 471,462, and Koreans 382,394.

Ranked second were tourists from Europe, up 15.9% to 2.27 million. Among the Europeans, the United Kingdom was the largest with 412,035, up 2.3%, followed by Germany with 320,368, up 15.9%, and Russia at 305,415, up 102.3%.

Arrivals from the Americas rose 3.64% to 431,381. Tourists from the United States increased 1.95% to 310,454 while arrivals from Brazil and Canada showed growth of 17.3% and 3.9%, respectively.

Visitors from South Asia grew by 16% to 446,935 with all markets doing well. Indian arrivals rose 18.4% to 344,063, making it the region’s fastest-growing market.

According to Tourism Authority of Thailand data for July, visitors from East Asia totalled 658,347, or 52.65% of all visitors. The number rose 23.9% from the same month last year and from 48.55% of total visitors.

European visitors totalled 285,062, or 22.8% of total visitors, down 0.4% from the same period last year, while visitors from South Asia were 85,729, up 22% from July 2009. Middle East visitors rose 32% to 79,494.

 

source – www.bangkokpost.com